Price
No data yet.
Social Signal Score
Analyst Ratings
36 analystsRevenue
$1.10B-13.45%Analyst Estimates
Consensus estimates, not results. Via Financial Modeling Prep.
Company Profile
- CEO
- Arthur Francis Starrs
- Sector
- Consumer Cyclical
- Industry
- Auto - Manufacturers
- Employees
- 5,500
- Beta
- 1.30
- Country
- US
- Piotroski score
- 6 / 9 (Middling)
- Altman Z-score
- 2.20
Financials
Revenue
$1.10B-13.5%Net Income
$78.98M-30.8%EBITDA
$1.49M-99.4%Free Cash Flow
$155.43M-62.7%EPS (diluted)
$0.75+17.2%Shares Outstanding (diluted)
108.33M-39.6%Operating Expenses
$231.79MCash & Debt
$1.90BReturn of Capital
$50.04MRevenue by Segment (annual)
$4.45BDividend per Share
$0.19Quote
Valuation & Ratios
Returns & Efficiency
Revenue & Net Income (Annual)
| Fiscal Year | Revenue | Net Income | EPS |
|---|---|---|---|
| 2025 | $4.47B | $338.74M | $2.82 |
| 2024 | $5.19B | $455.36M | $3.46 |
| 2023 | $5.84B | $706.59M | $4.96 |
| 2022 | $5.76B | $741.41M | $5.01 |
| 2021 | $5.34B | $650.02M | $4.23 |
| 2020 | $4.05B | $1.30M | $0.01 |
| 2019 | $5.36B | $423.63M | $2.70 |
| 2018 | $5.72B | $531.45M | $3.21 |
| 2017 | $5.65B | $521.76M | $3.03 |
| 2016 | $6.00B | $692.16M | $3.85 |
| 2015 | $6.00B | $752.21M | $3.71 |
| 2014 | $6.23B | $844.61M | $3.90 |
| 2013 | $5.90B | $733.99M | $3.30 |
| 2012 | $5.58B | $623.92M | $2.75 |
Valuation
Project earnings forward and see what return today's price implies.
Seeded from HOG's reported EPS growth of 0.2% a year over 13 years.
- EPS in 5 years
- $2.85
- Implied price
- $19.95
- Return from $26.84
- -5.8% a year
To earn 15.0% a year on these assumptions you'd need to buy at $9.92 — -63.1% below today's price.
How sensitive is that answer?
Annual return across nearby assumptions. If the result is only attractive in one corner, that is the finding.
| growth \ P/E | 3 | 5 | 7 | 9 | 11 |
|---|---|---|---|---|---|
| -9.8% | -28.4% | -20.7% | -15.2% | -10.8% | -7.1% |
| -4.8% | -24.4% | -16.3% | -10.5% | -5.9% | -2.0% |
| 0.2% | -20.5% | -11.9% | -5.8% | -0.9% | 3.2% |
| 5.2% | -16.5% | -7.5% | -1.1% | 4.0% | 8.3% |
| 10.2% | -12.5% | -3.1% | 3.6% | 9.0% | 13.4% |
This is arithmetic on assumptions you chose, not a forecast or a recommendation. It ignores dividends, buybacks, share issuance and debt, and it assumes a company still earning money in 5 years. Change any input and the answer changes a lot — that sensitivity is the honest result, not a flaw in the model.
Signal Score (90d)
80+0.00%Social Signal Score
Mentions (2)
- Newsglobenewswire.com·5h ago·Negative
Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involving Harley-Davidson. We are investigating whether Harley-Davidson maintained reasonable safeguards to protect personal information.
View source ↗ - News247wallst.com·6d ago·Negative
3 Shaky Consumer Dividend Stocks Flashing Warning Signs Income investors screen for yield, but a dividend is only as durable as the cash flow behind it.
View source ↗
Earnings
Tue, Nov 3(in 7 weeks)
Consensus estimate $0.43 per share
Typical surprise -11.1% (median, so one quarter with a near-zero estimate can't distort it)
- Thu, Jul 23$0.75 vs $0.65beat
- Tue, May 5$0.22 vs $0.34miss
- Tue, Feb 10$-2.44 vs $-0.92miss
- Tue, Nov 4$3.10 vs $1.38beat
- Wed, Jul 30$0.88 vs $0.99miss
- Thu, May 1$1.07 vs $0.80beat
Estimates and results for HOG via Financial Modeling Prep. Beating consensus says the company cleared the bar analysts set, not that the business grew.
Insider trading
Open-market buys and sells by HOG officers and directors.
- Bought
- $1.9m
- Sold
- $395k
6 trades
7 trades
- Root Jonathan Rsold
- Littleton Gaylebought
- Starrs Artiebought
- Root Jonathan Rsold
- Nova Daniel Jbought
- Root Jonathan Rsold
- Root Jonathan Rsold
- Krause Paul Jsold
87 further Form 4 entries are share awards, option exercises or shares withheld for tax. Those are compensation, not trades, so they are excluded above. Buying is the stronger signal: an insider spends their own money for one reason. Selling has many innocent explanations — tax, diversifying, a house — so it says far less than it appears to. Via SEC filings.
Congress trades
- Tim Moorehouse · NC14 · disclosed Apr 29, 2026 (22d later)Sell$50,001 - $100,000
- Tim Moorehouse · NC14 · disclosed Mar 25, 2026 (13d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Feb 23, 2026 (31d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Jan 8, 2026 (21d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Dec 22, 2025 (13d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Dec 3, 2025 (5d later)Sell$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Dec 3, 2025 (12d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Aug 5, 2025 (6d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Jun 13, 2025 (43d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Jun 13, 2025 (30d later)Sell$50,001 - $100,000
- Tim Moorehouse · NC14 · disclosed Jun 13, 2025 (70d later)Buy$15,001 - $50,000
- Jefferson Shrevehouse · IN06 · disclosed May 9, 2025 (32d later)Sell$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Apr 14, 2025 (39d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Apr 14, 2025 (38d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Apr 14, 2025 (35d later)Sell$100,001 - $250,000
- Tim Moorehouse · NC14 · disclosed Apr 14, 2025 (41d later)Buy$50,001 - $100,000
- Tim Moorehouse · NC14 · disclosed Apr 14, 2025 (20d later)Sell$15,001 - $50,000
- Jefferson Shrevehouse · IN06 · disclosed Apr 14, 2025 (14d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Apr 14, 2025 (31d later)Buy$15,001 - $50,000
- Tim Moorehouse · NC14 · disclosed Mar 11, 2025 (29d later)Sell$100,001 - $250,000
Self-reported filings, amounts as brackets. Via Senate/House disclosures.